WBA’s Social Impact Awareness Campaign
In 2018, the WBA, in partnership with the Federal Home Loan Bank of San Francisco, launched their social impact awareness campaign designed to share with public the tremendous impact our member banks have in the communities they serve. The focal point of the campaign is the creation of a series of regionally focused videos designed to highlight these efforts and showcase the positive impact.
The video series can be viewed on our YouTube page here.
We have also created a collateral piece highlighting all of the stories that were featured in our videos on 2018.
We also have a second collateral piece, that we invite you to share with your team members and other leaders in your community, which highlights many additional organizations and projects supported by our members.
In order to make this campaign its most successful, we need you to join us and please share on social media examples of what your bank is doing to support your communities. When sharing on social media, please use #wemakeanimpact.
NEW Video Just Released!
In 2012, Wells Fargo launched a program called NeighborhoodLIFT to help communities recover in the wake of the housing crisis. Since 2012, the program has created 22,000 homeowners, including 3,000 in California alone. Nationally, that has involved a commitment of $474 million, of which $71 million has been invested in California.
Click here to watch WBA’s newest video highlighting the tremendous social impact Wells Fargo’s commitment is having in our local communities.