WBA’s Social Impact Awareness Campaign
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In 2018, the WBA, in partnership with the Federal Home Loan Bank of San Francisco,  launched their social impact awareness campaign designed to share with public the tremendous impact our member banks have in the communities they serve. The focal point of the campaign is the creation of a series of regionally focused videos designed to highlight these efforts and showcase the positive impact.

The video series can be viewed on our YouTube page here. We have also created a collateral piece highlighting all of the stories that were featured in our videos on 2018.

We also have a second collateral piece, that we invite you to share with your team members and other leaders in your community, which highlights many additional organizations and projects supported by our members.

In order to make this campaign its most successful, we need you to join us and please share on social media examples of what your bank is doing to support your communities. When sharing on social media, please use #wemakeanimpact.

NEW Videos Just Released! 

For several years, Luther Burbank Savings has supported Junior Achievement of Southern California. The bank recently welcomed students from Gardena High School for day-long job shadow event, where the students learned all the opportunities available through a career in banking. Click here to watch the video.

As a result of a grant from Umpqua Bank, United Way of the Wine Country was able to expand their successful Schools of Hope Program to Lake and Mendocino Counties. Schools of Hope is a critical early grade reading initiative that helps children build the essential reading skills needed to succeed in school and life. In the first year of this grant, Umpqua helped expand the program to 3 additional schools and 60 students in underserved communities. Click here to watch the video.

With funding assistance provided by an FHLB SF AHP grant secured by First Northern Bank, construction on Heritage Commons, a much-needed affordable housing complex for seniors in Dixon, was completed. Heritage Commons is a partnership of Davis Senior Housing Communities, Inc. (DSHC), Neighborhood Partners, LLC, and the John Stewart Company. The amenities at the five acre Heritage Commons campus include a large community building, which has a community room with kitchen, fireplace room, community shop, computer kiosks, lending library, and a waiting area for Dixon Readi-Ride and other transportation. A social services coordinator is also on-site to assist residents. Click here to watch the video.